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Why Every Speaker at Your Fundraising Gala Needs a Detailed Script

Let me paint you a picture.

A speaker takes the stage for what should be a four minute time slot. They have bullet points. They feel prepared. And then  things go sideways. They veer off course, find their groove rambling, and then I kid you not they look out into the audience and say "Hey Mom, come join me on stage."

Unplanned. Unscripted. Totally unexpected.

Four minutes became sixteen. The program was already running behind. And what should have been a powerful fundraising moment turned into an impromptu family reunion that nobody asked for.

Here's the thing about lost time at a gala  you never get it back.


Bullet Points Are Not a Script

Speakers who rely on bullet points are one tangential thought away from going completely off course. And here's what most people get wrong- nervous speakers don't clam up and finish early. They ramble. They fill the silence. They add stories. They invite their mothers on stage. They NEVER stop talking.

Every minute a speaker runs over is a minute stolen from your fundraising window. One speaker going two minutes over is annoying. Five speakers each going two minutes over is a program that's ten minutes behind before your paddle raise even starts, and guests who are already mentally planning their exit.


Scripts Give Speakers Confidence Not Constraints

A detailed script isn't about making speakers sound robotic. It's about giving them the structure to be their best selves on stage.

When speakers know exactly what to say and when to say it they can stop worrying about forgetting key points and start focusing on connecting with the audience. The script becomes the foundation and their personality, energy, and passion build on top of it.

A script that comes alive in the hands of a confident speaker is one of the most powerful fundraising tools you have.


You Have the Authority to Require It

Whether someone is a paid speaker or a passionate volunteer  as the event organizer you have every right to require a detailed script. In fact I'd argue it's your responsibility.

Every person who takes your stage represents your organization. Their words, their timing, and their message either advance your fundraising goals or work against them. A script ensures that what gets said on your stage is what YOU decided should be said  not whatever felt right in the moment to someone who decided to invite their mom up on stage. 


The Bottom Line

Scripts protect your program, your timeline, your donors' attention, and ultimately your fundraising results. Require them. Review them. Coach your speakers on why staying on script matters.

And if someone pushes back just remind them that the goal of the evening isn't just a memorable speaker moment. It's a record breaking fundraising night.

Debbie Scheer is a licensed benefit auctioneer, professional emcee, fundraising event consultant, and keynote speaker based in Colorado, serving nonprofits nationwide. With hundreds of fundraising events under her belt she helps organizations create events that are strategic, inclusive, and meaningful — where guests feel great about giving and come back year after year. Reach out to Debbie to start the conversation.

 

 

02/11/2024

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in Fundraising Strategy, Paddle Raise, Fund a Need, Mission Moment, Gala Fundraising, Non profit Fundraising

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